Saturday, October 4, 2014

Giro & 'Druber: The Real Deal

Giro's Steve Swartzendruber in the French Alps
Companies that hire industry passionate people make inspired product. Case in point is Giro (cycling shoes & helmets) and Steve Swartzendruber ('Drubes) their Director of Product Creation - Footwear & Softgoods. Have you worn their shoes lately? There are plenty of opportunities because they make all types - road, mountain, triathlon, commuting, kicking around. We at Downeast Racing are fortunate enough to wear the Trans and one can tell from all the attributes important to cyclist that much thought and insight has gone into the design, development and production of this shoe. Probably much of that inspired insight comes straight from the Drubes. Ever since I have known him from way back when, he has been coo-coo for cycling. The history and drama of the sport - loves it. The heroism of the cycling legends and current protagonists - knows all their stories down to last finisher in the 1922 Milan-San Remo race. The lifestyle - he probably wrote the "Rules of Cycling". That smile you see on his face? It's there whenever he hops onto the saddle and starts heading to wherever the road may go. So, with that type of devoted energy going into his and his Giro mates' work, one can rest assured that nothing but what's best for your cycling performance & enjoyment is enimating from Giro's designers and on through to your clamping into the pedal. Thanks Giro and 'Drubes for being such a fine contributor to cycling.


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